—About
An independent agency named for a standard of craft.
Michelangelo plans, builds and runs customer-acquisition programs — from the first impression to the first conversation — and measures them honestly.
The name is a reminder more than a claim. Renaissance workshops were known for discipline: careful study, proportion, many hands working to one vision, and work finished properly. We think marketing deserves the same seriousness.
In practice that means a small set of convictions. Start with the economics. Say only what is true. Ask for consent and honor it. Build the measurement before the campaign. Answer people quickly and respectfully when they reach out.
We work across advertising, acquisition, communications and analytics, and we are comfortable in categories where marketing is regulated — because we treat the review process as part of the craft rather than an afterthought.