—Industries
Where the rules are strict, craft matters most.
We bring the same method to every category. In regulated ones, we add review, documented consent and careful substantiation — as part of the work, not a delay to it.
01
Healthcare
Campaigns for organizations that serve patients and members, where accuracy, privacy and review shape every message.
What changes in practice
- iClaims reviewed against plan, carrier or regulator requirements before they run
- iiRequired disclaimers built into templates, not added at the end
- iiiSensitive data kept out of ad platforms and analytics
- ivLicensed questions routed only to licensed professionals
02
Consumer finance
Acquisition for financial services where claims must be substantiated and fee, disclosure and consent rules govern outreach.
What changes in practice
- iNo promised outcomes, rates or savings that cannot be substantiated
- iiSpecial-category ad rules respected on every platform
- iiiConsent captured for a specific purpose and seller
- ivDisclosures placed where the decision is made
03
Professional services
Demand for firms whose clients choose on trust — accounting, legal, advisory and similar practices.
What changes in practice
- iAdvertising rules of each profession observed
- iiExpertise shown through substance, not superlatives
- iiiConfidentiality respected in every case study
- ivInquiries answered promptly by the right person
04
Other regulated categories
Any category where marketing is reviewed before it runs. We build that review into the plan rather than treating it as an obstacle.
What changes in practice
- iA documented review step for every asset
- iiVersion history and approvals on file
- iiiCalling and messaging rules enforced by the platform
- ivMeasurement that never relies on prohibited data
Listing an industry describes where we can help with marketing. It does not mean that Michelangelo holds a license or registration in that industry. Where a licensed professional is required, that work is performed by appropriately licensed individuals or partners.