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Michelangelo

—Approach

Four disciplines, one practice.

Most agencies hand work between departments. We practice strategy, creativity, technology and communications together — so the idea, the build and the conversation never drift apart.

I

Strategy

Economics before tactics.

We begin with what a customer is actually worth to the business, who they are, and what would make them choose you. Channels and creative come after — chosen to serve those numbers, not the other way round.

The questions we ask

  1. 01What is a new customer worth, and over what period?
  2. 02Who decides, and what do they need to believe?
  3. 03What can we truthfully promise?

II

Creativity

One clear idea, crafted carefully.

An idea that is true and well made outperforms one that is merely loud. We write and design with restraint, then adapt the same idea natively to every format it has to live in.

The questions we ask

  1. 01What is the one thing worth saying?
  2. 02How does it look and sound in the first second?
  3. 03Does every variant still say the same true thing?

III

Technology

Measurement built in from day one.

Tracking numbers, consent capture, attribution and reporting are part of the build, not an afterthought — so every result can be traced to its source and every figure carries its certainty.

The questions we ask

  1. 01Can we trace each outcome to its source?
  2. 02Is consent recorded with its purpose?
  3. 03Which numbers are actual, pending or estimated?

IV

Communications

The conversation is the product.

When someone raises a hand, a prepared person or a well-designed system answers — promptly, respectfully and within the rules that apply. Licensed questions go to licensed professionals.

The questions we ask

  1. 01How fast is the first response?
  2. 02Is the right person on the line?
  3. 03Was the customer treated as we would want to be?

—Method

The same five steps, every engagement.

  1. I

    Strategy

    Define the customer, the offer and the economics.

  2. II

    Creative

    Find one true idea and express it with care.

  3. III

    Distribution

    Place it where the right people are, at a sustainable cost.

  4. IV

    Conversation

    Meet interest with prepared people and systems.

  5. V

    Measurement

    Attribute honestly; feed what we learn back in.

See the model in practice Capabilities